Taste the latest version of Beyond and Impossible Burgers

Consumers are no longer willing to improvise with sad dry beans hamburger Barbecue in the family.Last year, the plant-based meat industry grew by 45% to US$1.4 billion (according to Good Food Research Institute), the meatless burger battle is a serious matter. The company has honed their products to make them more like meat. Last month, Beyond Meat released its latest burger upgrade to 28,000 U.S. retail stores and 80 countries/regions. In the name of practical news, I tried New Hamburg and compared it with the latest Hamburg iteration of another industry leader. Impossible food. This is what I found.

Plant-based burger shopping

When I went to the Fred Meyer store under the local Kroger store, I quickly learned that this new era of plant-based burgers is not aimed at vegetarian like me. I scanned the plant-based refrigerator and found it was empty. I asked a worker where he could find the elusive burger. “Meat aisle,” she said. “Total!” I blurted out unprofessional before venturing into the corpse land. Artificial burgers are placed next to real burgers to attract carnivores, who may feel that meat should be reduced for health, moral, or environmental reasons.

Related: We tried the new Impossible Burger at CES-this is what we thought

Fred Meyer sells these two brands at below-average prices. Two pieces of Beyond cost $4.49-I later found out that my local store still had old products on sale, so I had to do this twice-even though Google told me that many stores sell for $5.99. Beyond’s new pies are also available in four packs. Two packs of Impossible Burgers are priced at $3.99, and the usual price is also listed at $5.99.

Brown Beyond and Pink Impossible Burgers on Plate

Cooking vegetarian burgers

Initially, the most significant difference between the two burgers is that Impossible is pink, while Beyond is brown with white spots.Both are packaged in the type of tray normally placed by butchers meat Now, both types of meatloaf are very moist and soft to the touch.

impossible chef Faster than Beyond, the instruction requires two minutes per side, while Beyond says four minutes. It is impossible for the sides to turn brown, while the inside remains pink. It turns out that when you cut into Beyond, its interior is also reddish. Therefore, both will gain the realism of carnivores.

Beyond Burger and Impossible Burger cooked in a cast iron skillet

Unlike the veggie burgers I have made in the past, these do not require oil. Far away, especially in its own small pool of fat hissing.I added artificial meat to a burger cheese Give me and a regular cheese for my vegetarian husband.

Close up of vegetarian burger

Taste and texture

I have been a vegetarian since I was a child and have been a vegetarian for most of the years, so I can easily be fooled by artificial burgers. I have eaten Beyond and Impossible in restaurants before, where I was very anxious and asked the waiter at least three times whether they were sure my burger was a vegetable.My husband has only been vegetarian About six years, so his physical memory is clearer. He said that Beyond is more convincing in terms of the taste and texture of real burgers. We all prefer Impossible, its texture is more like grains than meat. But this is probably because we don’t want complete realism. For those who like to eat meat but want to cut down on meat for health, environmental, moral or other reasons, I highly recommend Beyond. I suspect that omnivores can easily mistake it for real meat.

I used the traditional way to put two hamburgers on bread with lettuce, tomato and mustard.Both provide the satisfaction you get from a meal protein And other high-quality nutrients.

Lettuce and Tomato Vegetarian Burger

Nutritional Analysis of Beyond and Impossible Burger

The calorie content of these two burgers is similar-Beyond has 230 calories per patty (30 calories lower than the previous version), while Impossible has 240 calories. Their protein content is also similar, Beyond is 20 grams and Impossible is 19 grams. But the source of protein is different. Beyond mainly uses pea protein, supplemented by mung bean protein.Impossible is Soybeans-based on.

Both types of pies contain a lot of saturated fat, thanks to coconut oil. Beyond contains 5 grams of saturated fat, which accounts for 25% of the average daily intake. It is impossible to contain up to 40%.

Beyond provides you with 20% iron and 8% calcium daily. Impossible has added more nutrients to its burgers, including 15% of daily calcium content, 30% of riboflavin, 130% of B12, 25% of B6, 50% of zinc, 30% of folic acid, and For some reason, an incredible 2350% thiamine.

According to a study Consumer Lab“In general, in addition to choline and selenium, Impossible Burger provides almost all the vitamins and minerals in beef burgers.” The nutritional differences between burgers indicate that Impossible may be more suitable for vegetarians. Members are notoriously low in B vitamins, and Beyond is more focused on attracting meat market share.

Two sizzling Beyond burgers on a cast iron skillet

The future of plant-based burgers

Based on past performance, environmental crisis and increased consumer awareness, Plant-based The meat industry may continue to grow. In 2018, sales of plant-based meat were US$811 million, and in 2019 it was US$962 million. Last year it soared to US$1.4 billion.

According to the Good Food Institute, plant-based buyers tend to be younger, well-educated, and higher-income groups. Parents and people of color are particularly prone to buying plant-based foods.The research concluded: “Although all people of color pay too much attention to plant-based sourcing, Asian consumers are particularly highly interactive.” “Young consumer groups are a positive sign of the continued success of plant-based foods. food industry. “

Many man-made products are still more expensive than the real ones. But as demand increases and the scale of plant-based meat production expands, prices should fall, and all income groups should have better access to plant-based products. The more mainstream plant-based products, the better for the planet. As Impossible points out on its label, every time consumers eat an Impossible Burger, they use 87% less water, 89% less emissions, and 96% less land compared to producing beef burgers. The slaughter volume is reduced by 100%.

Image courtesy of Teresa Bergen / Inhabitat

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