Mattel launches new Barbie doll made from recycled ocean plastic


A new series of toy company Mattel is using Barbie dolls to engage children in supporting a greener future. The Barbie Loves the Ocean collection includes three stylish dolls, a toy set and accessories made from 90% recyclable marine plastic parts from areas that lack formality within 50 kilometers of the waterway waste Collection system.

In addition, Mattel launched PlayBack, a toy recycling program aimed at restoring and Reuse Plastic materials for old toys. Part of the campaign also includes the goal of achieving 95% of recycled or forest management committee-certified company packaging paper and wood materials by the end of 2021.

Related: Lego Plant Series includes plant-based plastic blocks

Doll in purple skirt and cardboard packaging

Mattel President and Chief Operating Officer Richard Dickson said: “The launch of the Barbie doll is another addition to Mattel’s growing portfolio of goal-driven brands that focus on our consumers. Environmental awareness.” “At Mattel, we empower the next generation to explore the miracles of childhood and realize their full potential. We take this responsibility seriously and will continue to do our part to ensure that children can also inherit a full Potential world.” This launch is in line with the company’s realization of 100% recyclable, recyclable or Bio-based plastics In its products and packaging by 2030.

Rainbow striped dress and cardboard packaging doll

Barbie’s popular Y​​ouTube video blogger series will integrate a new series called “Barbie Shares How We Protect the Earth”, which teaches children On how to balance teachable moments with DIY challenges to help young viewers make an impact and take care of the planet with their daily habits.

Barbie tiki bar toy set

Mattel also teamed up with 4ocean to create a limited edition 4ocean x Barbie bracelet, which is made after consumption Recycled materials And assembled by craftsmen in Bali. Each bracelet sold will fund 4ocean to extract a pound of garbage from the waterways and provide educational materials on recycling.

+ Mattel

Picture from Mattel

Two Barbie beach volleyball toys and a beach chair, all made of recycled plastic



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