A cup of Joe’s new look!

Welcome to our new look. We are happy to introduce our redesign and follow the path of memory…

First of all, the changes are very strange-like when you cut a big beard but you can’t recognize the person in the mirror. But we hope this updated look will make the site feel fresher and more popular, and help new readers explore the evergreen posts in the archive. Hope the design will be as familiar and comfortable as the old website. “It feels like my living room has been redecorated,” said a reader named Jennifer.

When we decided to redesign the website, we held ourselves to work Roan Company, An incredible female-owned creative studio in Manhattan. They immediately understood our goals and designed new elements, including custom logos, color schemes, and typography systems.

Then we and Humanity, The genius who developed the backend of our website (it’s huge and complicated!). The above are Rachael (co-founder and customer director) and Michael (co-founder and technical director), they are the cutest two-person team in the northern region.

Want to see “Joe’s Cup” in the past 14 years? So much has changed! This is a timetable:


When I decided to play blogging in 2007, my brother set up a blog site name and randomly named it “Qiao’s Cup”. My profession is a magazine, but I think it would be fun to hang out in the evenings and weekends. (In addition, I just broke up with a boyfriend who has been in a relationship for many years. I need to eat potato chips on the sofa and text him with a flip phone to distract.


In the next few years, Cup of Jo grew faster than I expected, and I realized that I could use it as my daily job. I quit my editorial role in Glamour and focus on Joe Cup full-time. But to be honest, this transition feels like a big professional risk. My concern is that blogs will not become a respected channel in the media world, and I will waste time experimenting and have to restart reading magazines in the future.


Fortunately, this website has been growing, and so has my family-at this time, Alex I have got Two little boys. In 2013, we redesigned with a wonderful design agency Apartment One(I like how they make the balloon in the title slightly off and add new colors throughout the site.) And I also hired my first teammate in 2014: great Caroline!


Six years ago, in 2015, we made a Larger redesign. Apartment One Created a new appearance, and a powerful file classification system.I finally bought the domain name cupofjo.com (a guy in Texas has been sitting on it, waiting for me to buy it-we negotiated year), we also migrated the entire website from blogspot to WordPress.


A few years later, I updated the photo in the upper right corner because Toby is officially no longer a baby. that’s all!

This brings us to today, when we launch our latest redesign. For several years, we have been eager for a new look/feel. We hope Cup of Jo feels more stylish and stronger.We hope to add more entry points to past posts so that people can more easily explore years of evergreen content (including Japanese childcare, Marriage secrets, with House renovation). We also want the site to reflect our team instead of showing my photo on the homepage (which makes it look like a personal blog).

Maureen, Kim and me on Zoom

We hope you enjoy looking around and we really appreciate your being here. Thank you very much for reading.Ho ho

(Photo by Stephen Morris/Stokesie.)

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