IN Beauty relies on science and plants to provide hair and skin care solutions


There was a time when personal care products came directly from the land, without chemicals or scientific laboratories. This is not to say that science is bad anyway. In fact, it can be very helpful when it develops daily beauty products derived from plants while still being effective for consumers. This is the mission of IN Beauty.

IN Beauty has “planted” its business in the fields of science and plants, and these innovations have led to a series of natural skin care, body and hair products. The basis of the product comes from some scientific experiments, which contains more than 225 ingredients from seeds, sea, plants and fruits.The entire product line is Cruelty Free It does not contain animal ingredients and is produced responsibly to minimize the impact on the environment. The company said: “We are equally fascinated by performance and protecting the planet.”

Related: Meejee sets a sustainable goal for skincare products that use less plastic

Blue shampoo and conditioner bottle
Natural Serum in Glass Bottle

With this in mind, each product is proudly labeled with ingredients and explanations based on scientific functions. plant The materials are carefully sourced using natural and organic choices. The organic rating is certified by a third party to ensure transparency. Even the fragrance is plant-based, 99% of which comes from certified organic essential oils. These products do not contain common controversial ingredients such as parabens, harsh chemical sulfates, non-biodegradable silicones or aerosols.

Apply beige eye cream on white background
Grey, blue and pink shampoo and conditioner bottles

With “carefully selected plant-derived, clinically proven effective ingredients as its mission” [that] Always produce cruelty-free and responsibly, “This also makes sense. The company is also eager to make all the packaging Recyclable, and also. The owner explained: “IN is rooted in our love for plants and the earth. We believe that the only correct and wise solution to so many global problems is to use earth-conscious, sustainable alternatives and plant-based alternatives. Basic petroleum (and other synthetic or pseudo-natural) ingredients.”

Blue bottle serum
Natural skin care and hair care products in white background

This family business is multi-generational, starting with a grandmother who is a herbalist, and Horst is a son. He started his career as a stylist at the age of 14 and later learned Ayurveda and its holistic treatment methods.These experiences prompted him to launch an iconic brand in a natural environment beautiful Industry, Aveda. IN Beauty was born after being sold on Aveda in 2008, when Horst’s daughter Nicole Rechelbacher and co-owner Kiran Stordalen launched the world’s first organic hair care series certified by the United States Department of Agriculture.

The IN Beauty team adheres to Horst’s philosophy: “What is good for the earth is also good for us. With the advancement of phytochemistry, there is no reason to make products in any other way.”

+ IN Beauty

Picture from IN Beauty



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