The “clean” beauty campaign has helped brighten up many valuable brands.exist We are looking for natural gems, We have been introduced to Real botanicals, Tata Harper, Effective value, Kosas, And many more names seem to have changed from a fanatical love to a mainstream overnight. But despite the prosperity, the purchase of non-toxic formulas is still vague, we can say. This is mainly due to the term “clean” and the lack of a correct definition, as well as many other unregulated marketing buzzwords in the beauty industry. Then there are the eternal questions about natural skin care products: Are they really effective? But just as the “clean” beauty category has exploded due to shoppers’ desire for safer things, a new trend is emerging, defined by brands that combine “natural” ingredients with cutting-edge science. Introduce a “clean” skin care campaign that combines cleansing and clinical practice.
So, what is a “clean” skin care product?
The idea of combining cleanliness with clinical and “clean” skin care is that synthetic ingredients made in the laboratory are as safe as their natural ingredients, and production may be more sustainable than simply sourcing from the environment.
An example: the popularity of Biossance Squalane + Vitamin C Rose Oil, It uses The brand is highly stable and environmentally friendly Use renewable sugar cane to produce squalane.
“[Cleanical beauty] Utilizing natural ingredients, but at the same time focusing on the technology cultivated in the laboratory to improve performance,” Cult Beauty founder Alexia Inge Tell Glamour Britain“The eternal push/pull of nature and technology still exists, but now the ingredients honed in the laboratory, bionics and’green science’ blur the traditional boundaries.”
What does this mean for consumers?
As we mentioned before, there is no industry-recognized definition of “clean”, so learning is always important How to read the product label And distinguish the real transaction.
With the rise of the “clean” beauty trend, brands that emphasize clinical research and scientifically supported research may receive more attention, which may help eliminate ineffective organic ingredients from the market.
From “clean” to “clean”
Trends are not always easy to track, but the evolution from “clean” to “clean” makes sense. This may be a response to the industry’s lack of oversight of “green” brands.Edit in Glamour Britain Assuming that the pandemic might lead to people’s interest in adding science-supported research to the mix. After relying on antimicrobial products for more than a year, many people may be reconsidering their relationship with chemicals. Of course, those who like to delve into the science of skin care will always like a cleansing product with true medical meaning.
“Terms borrowed from the clinical world will penetrate beauty to a greater extent,” Inger said charm“Anything that claims to have medical grade approval or standards will be considered more effective and more trustworthy by worrying buyers.”
A brand that leads the way to “clean” skin care
We mentioned their patented high-tech technology above, but this cruelty-free brand that focuses on clinical verification and sustainable procurement of ingredients is worthy of everyone’s shouting.
Whenever I survey dermatologists about their recommended brands, there is no name that appears more frequently than SkinCeuticals.From famous CE Asafoetida Serum give them Triple lipid repair Face cream, medical grade formula is good value for money.
Another favorite of dermatologists, the cruelty-free medical-grade brand behind the fashion DEJ Eye Cream Known for providing high concentration of active ingredients.
As a pioneer in the clean and beauty movement, the brand and its bioactive-fueled formulas have been paving the way since 2000. For those with sensitive skin looking for “cleansing” products, REN is a good starting point.
The founder Rochelle Weitzner (Rochelle Weitzner) created her scientifically-supported skin care line specifically for the three stages of menopause, a category that is often overlooked by the beauty industry. Pause Well-Aging Fascial stimulation tool-Designed to minimize sagging-Approved as a Class 1 medical device by the FDA.
With its high-tech “blue biotechnology”, the luxury brand uses sustainable practices that help protect the marine ecosystem, creating all clean and active marine ingredients.