However, the film makers rely on the markets of the southern states where Allu Arjun is a well-known face and has earned the goodwill of fans over the past several years.
With the release date of Allu Arjun starrer Pushpa: The Rise fast approaching, expectations about the film’s box office success have soared. The film, scheduled for release on Friday, marks the return of actor Allu Arjun, director Sukumar and music composer Devi Sri Prasad together. It should be noted that the trio will be returning together to Telugu cinema after a break of more than a decade. With audiences for Southern films growing across the country, the filmmakers said the film will be released in multiple languages around the world, the Indian Express reports.
While the movie was shot during the coronavirus pandemic, on the other hand, the film makers were unable to secure a massive release for the movie and promote it across different sectors of the country. The entire film team including production and editing professionals have been working very hard in the past few weeks to ensure it is released in time on Friday. The post-production work done by the entire film crew left little time for director Sukumar to promote the film. This is why the responsibility of promoting the film falls entirely on the shoulders of the film’s lead actors Allu Arjun and Rashmika Mandanna. In the past few days, the actors visited a number of cities including Bengaluru, Chennai, Kochi and Mumbai to promote the film.
However, the challenges for the film especially on the commercial front are far from over as Marvel’s Spider-Man: No Way Home launches on the same date. A prominent Mumbai model has told the Indian Express that the movie will have a low following compared to the movie Spider Man which has a loyal audience. The exhibitor further said that the reception of the film in Indian-speaking countries will depend on what kind of film reviews and word of mouth the film can produce in the next few days.
However, the film makers rely on the markets of the southern states where Allu Arjun is a well-known face and has earned the goodwill of fans over the past several years. In Tamil Nadu alone, the film is expected to earn at least Rs 30 crore, Tirupur Subramaniam, president of the Tamil Nadu Theater Owners Association, told the Indian Express. Contrasting the usual perception that the film will be beaten up in front of Spider-Man, Subramaniam said that this is the first time that Allu Arjun has been shown in Tamil and this film is expected to generate massive earnings.
The follow-up of Allu Arjun in Telugu-speaking regions is also mind boggling and the film is likely to be a favorite of Telugu-speaking audiences. Summarizing the expectations from the film and its potential commercial release, Suresh Konde, a film journalist and commercial analyst, has predicted that the film will fetch Rs 35 crore on day one across India. Conde further said that the film will fetch Rs 100 crore by the end of the first weekend itself.
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