The campaign includes actors Pankaj Tripathi and Manvi Gagro

Amazon Prime Video has launched a new campaign for the holiday season. The campaign, titled #ApnoWaliDiwali, urges customers and fans to reconnect with their loved ones. According to an official statement, the campaign consists of two films, designed in-house and created by Big Momma Productions, that will run on digital and television platforms. It features actor Pankaj Tripathi and Manvi Gagro who played Kalin Bhaya in Mirzapur and Sidi in four more clips please!

Sushant Sreeram, Marketing Director, Amazon Prime Video, India, said Prime Video wants to encourage its customers to take the time to reconnect and rediscover the joy of teamwork — in real life or virtually. With this campaign, the OTT (OTT) platform wants to remind customers that Prime Video and the world of their favorite stories and characters will always be there, but they shouldn’t miss the beautiful opportunity to celebrate the holiday. Sriram noted that the season with loved ones.

“We can’t think of a better way to say this than having some of our famous characters do it for us! We hope customers can enjoy many happy moments and create some amazing new memories this holiday season and we can’t wait for them all to return to their favorite world of Prime Video.”

With a strong message, the campaign urges users to celebrate with their family and friends, by following all necessary health and safety precautions, instead of browsing content on Prime Video during the festival. Sohini Dasgupta, founder of Big Momma Production, directed both films.

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