Meta 03 (Reuters)However, Facebook is not the first major tech giant to undergo a major rebranding of the company. (Reuters)

Facebook on Thursday announced it was changing the company’s name to Meta, in a move seen as an attempt to move beyond its scandal-ridden social network into its virtual reality vision of the future.

The name change comes as the company tries to fend off one of its worst crises and turn to an ambitious “metaverse” project that the company said would blur the lines between the physical and digital worlds.

However, the rebranding sparked a meme festival on Twitter. Twitter itself joined in the fun as it misled its rival social network. The San Francisco-based company shared a post on its verified handler that simply stated: “BIG NEWS lol jk still Twitter.”

The tweet begins with a hint of important news, but ends with the fun on Facebook over the name change, adding “jk” (just kidding) as a good metric.

Several other people have also tweeted memes and jokes mocking Facebook and CEO Mark Zuckerberg over the move. “What kind of government would the #metaverse look like? Democratic or authoritarian?” asked one user, while another tweeted, “He couldn’t have had issues with Facebook if the company wasn’t called Facebook.”

However, Facebook is not the first major tech giant to undergo a major rebranding of the company. In 2015, Google Inc surprised the world and announced that it was conducting a massive reorganization with a new holding company. Since then, Alphabet Inc has become the name of the group that owns Google, Android, and YouTube.

“I am proud to announce that, starting today, our company is now Meta,” CEO Mark Zuckerberg said during the Connect annual developer conference.

“Our mission remains the same, it continues to be to bring people together, our apps and their brands, it doesn’t change.”

Meta products – Facebook, WhatsApp and Instagram – will retain their individual identities after a rebranding exercise that critics described as an attempt to distract the news cycle from the platform’s flaws.

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