Apollo Tires launches Vredestein tire brand in India for luxury cars and superbikes. Europen tires will be manufactured in India and sold through Apollo’s existing network of business partners.
Apollo Tires has launched the premium European brand, Vredestein, in India which will cater to the needs of premium cars and premium quality bikes in India. Vredestein tires will be manufactured in India and sold through Apollo Tires’ existing dealer network in the country. Vredestein tires will be offered in sizes from 15 to 20 inches in diameter.
The Vredestein Ultrac Vorti will cater to premium luxury sedans made by Audi, Mercedes-Benz, BMW, Volvo, etc., while the Vredestein Ultrac will cater to hatchbacks and luxury sedans such as Honda City, Hyundai Verna, Maruti Suzuki Ciaz, etc. The Vredestein Centauro NS and ST are designed for Japanese, European and American-made premium sports bikes and sports tourists.
Commenting on the launch of the Vredestein brand in India, Neeraj Kanwar, Vice Chairman and Managing Director of Apollo Tires Ltd said: “India is experiencing significant growth in the premium and luxury cars segment, as well as in the superbike segment. This has prompted us to introduce this brand that Over 100 years old, Vredestein for Indian customers.Vredestein is synonymous with premium design and superior performance, the two most important factors considered by owners of luxury cars and superbikes.I am confident that, with Vredestein, a locally international brand, we will become the dominant player in the segment luxury products in India.
Speaking at the launch event, Satish Sharma, Head of Asia Pacific, Middle East and Africa (APMEA), Apollo Tires Limited, said: “The introduction of the Vredestein brand will certainly enhance our offerings in the passenger car and two-wheeler segment in India. Recently the Indian government imposed a strong commercial case for us to bring the Vredestein tire brand to India for high-end cars and motorcycles. Our R&D teams have customized these tires to provide the best safety and driving experience for Indian conditions.”
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