by Srinath Srinivasan
The demand for automation and digitization for small businesses is increasing day by day. Even more so for a country like India where digital players are vying to capture a large portion of the largely underserved market. With major digital players making significant investments and embarking on initiatives to bring thousands of small businesses into the digital fold, Chennai-based Ghoshak aims to focus on small businesses and individuals who want an online presence but can’t afford an entire website or app. maker for himself.
“Our platform allows users to create a customized e-commerce website for their business at a cost as low as Rs 3,000,” says Rajesh Kumar Subramanium, Co-Founder and CEO of Ghoshak. “From the beginning, the websites will have the invoicing, inventory, analytics, and all other features of a business application as desired by the user.”
With the advantage of no code, the platform offers a host of themes to build websites on. This may seem easy at first. But for a small business or individual user, the no-code feature helps create complex websites. Users can create websites where they can allow full customization of their product to their customers and offer finished products on demand,” he says.
Additionally, he says the platform can offer a personalized experience to each end-user customer. “User customers can share a phone number or email ID, and then our platform provides a personalized experience for them without violating their privacy. This is a premium feature today that many small businesses or individual users are hesitant to spend on but it is available on our platform at no additional charge,” says Subramanium As a result, this has enabled the platform for users to run loyalty programs for their customers and gain insights into the program using analytics.This is in addition to the business analytics that users will need to manage their business performance.
The startup charges users per feature on a recurring basis. While small and individual businesses do not have large numbers of end customers to be charged per user using their website, the real challenge according to Subramanium is not the business model itself but the size of the market. Being so large, the small business market is highly unregulated, and lacks higher rates of digital adoption.
“Cultural change is going to take more time. Today stores and people are using UPI which is a huge shift in itself. It will take time to see their website names on their bills, and we are still in the beginning,” he says. Although this is a challenge, it is a huge business opportunity and the space has not yet saturated. Self-funded at Rs 2.5 crore, the startup has more than 15,000 users across India. “We are aiming to break even in the next 18 months,” Subramanium says.