HDFC Life has launched its new consumer awareness campaign, #ClickKaroInsureKaro. The campaign highlights the ease of purchasing life insurance online. It consists of six films focusing on the different life stages of individual and specific HDFC Life products relevant to each stage. The campaign was designed by creative agency partner Logicserve Digital.
According to Vishal Subharwal, Head of Marketing, Digital Business and E-Commerce, HDFC Life, over the past year, consumers have been purchasing most products online. However, Subharwal noted that the idea of buying life insurance online has not spread yet.
“It has been our endeavor to convey the benefits of purchasing life insurance online. There is a wide range of life insurance products designed to meet the life stage needs of each individual. They can be purchased via the digital platform in a convenient manner. We hope to be able to convey this message through our recent campaign” .
HDFC Life launched the #YeSahiTohLifeInsuranceOnlineKyuNahi digital campaign earlier this year. The latest campaign focused on the protagonist, Mangot Singh, to highlight the ease of purchasing life insurance online. The hero himself is seen focusing on life-based products while talking about the ease of buying online in the latest campaign.
“After the success of the online buying campaign, we wanted to move the consumer from concern to intent by going deeper into product plans and features. The last time the stories were about the closing phase this time around, we planned them around the festive season and the opening phase,” Manish Swami said, Vice President, Creative, Social, Public Relations and Marcom, Logicserve Digital.
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