Nitin Sabharwal will be responsible for managing customer relationships, business operations and developing new channels

iProspect media agency has appointed Nitin Sabharwal as Managing Partner, North. He will also lead the agency’s marketing function at the national level. As per the mandate, Nitin Sabharul will be responsible for managing customer relationships, business operations and new channel development. He will report to Vinod Thadani, CEO of iProspect India and India’s Digital Growth Officer, dentsu Media.

“Nitin Sabharwal effectively embodies the vision of iProspect,” Thadani said. “With his understanding of our customers, the industry and the market, he is without doubt a successor to this role. We look forward to welcoming him to iProspect and working with our stakeholders to unlock greater potential and enable our customers to make better, faster decisions. I am confident that it will lead the organization to greater heights and accelerate growth momentum.”

In his new role, Sabharwal will bring a broad depth of knowledge and real-world experiences, which will be further integrated with data-driven insights from various industry applications. Armed with 25 years of experience, Nitin Sabharwal has worked with some of India’s premier digital marketing systems, particularly in the performance marketing space. He has been involved in creating a unique delivery system for advertisers across various industries such as BFSI, education, e-commerce, and O2O (online to offline) organizations, to name a few. Digital customer acquisition is one of his main specialties, using 360-degree digital demand generation. Additionally, he has been instrumental in developing full-track digital marketing systems for some of the largest performance advertisers. These include managing advertisers’ call centers and last-mile customer touch points through data-driven management to ensure best-in-class customer acquisition experience.

Nitin Sabharwal’s first tenure was with dentsu India for seven years where he served as Chief Operating Officer of SVG Media and also led the Columbus Network brand nationwide. He moved from dentsu in January 2021 to join Optimize Media, a UK-based performance marketing ecosystem, as Chief Operating Officer. This is a great opportunity to continue the journey of digital performance marketing for brands in India. I am also looking forward to building new channels to deliver performance through strategic partnerships along with creating a strong customer-centric, data-driven, and insight-driven team.”

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