JSW Steel’s subsidiary JSW Steel Coated Products has entered into an agreement to acquire 31 per cent stake Ayena Innovation, a start-up in home furnishings and decor space for ₹6 crore.

The proposed investment is in line with the endeavors of JSW Steel Coated Products to explore new avenues to increase the consumption of coated steel products, the company said in a statement. The investment will enable JSW Steel Coated Products to further diversify its customer portfolio mix and enhance its presence in the retail business, it added.

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