It was the idea of ​​Dr. Dante Luis Ponsante and implemented by Madhu Instruments Pvt of India. Ltd. (MIPL), a leading company in the field of ophthalmology.

The joint work originated when Dr. Ponsante was "He is looking for a company that produces tools similar to the ones he had in mind, that are of high quality and have room for innovation".  Not all companies in this field have space for medical professionals to suggest new ideas.The joint work arose when Dr. Buonsanti was “looking for a company that would produce tools similar to the ones he had in mind, of good quality and with room for innovation.” Not all companies in this field have space for medical professionals to suggest new ideas.

Written by Juan Manuel Haran

Through the Consortium of Argentine Innovation and Indian Production Capacity, a tool has been developed that allows for safer eye surgeries, and for more complex cataracts.

It was ideated by Dr. Dante Luis Ponsante and implemented by India-based Madhu Instruments Pvt. Ltd. (MIPL), a leading company in the field of ophthalmology.

Dr. Ponsante is an Argentine ophthalmologist who specializes in cataract surgery and presbyopia. He is a full member of the Argentine Ophthalmological Society, and also belongs to the Argentine Board of Ophthalmology, the American Society of Cataract and Refractive Surgery, and is an international member of the Ophthalmological Society of India. He works at the Buonsanti Ophthalmology Center in Buenos Aires.

MIPL was established by Dr. Satish C. Gupta in 1989 in New Delhi. Since then, MIPL has been engaged in research, innovation, design and manufacture of high quality products to assist ophthalmologists worldwide. Today, they have a presence in more than 43 countries, including several countries in Asia and the Latin American region.

Together, Dr. Buonsanti and MIPL have launched the Buonsanti Dual Hook, a system that combines an iris retractor and a capsule hook. It is used to provide temporary support for the capsular pouch and to retract the iris during surgery, without making many incisions.

The joint work arose when Dr. Buonsanti was “looking for a company that would produce tools similar to the ones he had in mind, of good quality and with room for innovation.” Not all companies in this field have space for medical professionals to suggest new ideas.

Following Madhu Instruments’ interest, a prototype was first made that was optimized to the final instruments, which “work very well and meet the original expectations with which this project began,” according to Dr. Buonsanti.

The product, entirely developed by Madhu Instruments, is intended for ophthalmologists performing cataract surgery, to facilitate in cases of poor pupillary dilation and/or poor lens support.

Sales started a few weeks ago in the Indian market and the first orders have already been placed in Mexico, New Zealand and Israel. According to Dr. Ponsante, “The idea is to take it to more countries, including Argentina and other countries in the Latin American region.” It is currently marketed through the official page of Madhu Instruments and various distributors and importers.

The most direct way to bring Buonsanti Dual Hook closer to ophthalmologists in different parts of the world is at specialized conferences. The product was already presented at one of the most important conferences called ASCRS in Las Vegas.

Soon, “it will be presented in Buenos Aires, at the annual conferences of the Argentine Society and Council of Ophthalmology, and will be promoted at Facofest, an ophthalmology conference in Mexico and also almost at another Argentine scientific meeting with access to Latin America and Spain called Facoextrema”, says its creator . In addition, it is expected to be presented in 2022 within the annual conference of the All India Ophthalmological Society.

On the other hand, outside of conferences, it is promoted through virtual channels and social networks of Madhu Instruments and various importers. It seems to be a tool that catches the eye of ophthalmologists, as in the first weeks they received more than 100 consultations to get the product from companies in different countries interested in marketing it.

For the future, Dr. Buonsanti is thinking of expanding into different markets: “The idea is to be able to take it to as many countries as possible since Madhu Instruments exports to Europe, Asia and America,” he said. He concludes that “once it is used and known by various surgeons, we hope to be in the vast majority of operating rooms in the future.”

Argentina and India have huge potential as complements in new technologies and innovations. Buonsanti Double Hook is a sample of that.

(The author is an Argentine journalist and businessman, specializing in relations between Asia and Latin America. He is also the co-founder of ReporteAsia.com. The opinions expressed are personal and do not reflect the official position or policy of Financial Express Online. Reproduction of this content without permission is prohibited.)

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