Not So Pink is a western workwear brand that offers contemporary clothing and accessoriesNot So Pink is a western workwear brand that offers contemporary clothing and accessories

Not So Pink aims to break the standards of business attire with its latest #NotSoTypical campaign. The campaign, in association with body positive influencer Sakshi Sindwani, will speak the language of women in the workplace and bring about the vibrant change needed in the Indian corporate environment through its collection of stylish western work wear modernly designed to fit a range of sizes.

It’s a beautiful concept meant for everyone, and size discrimination shouldn’t hold anyone back, said Purvi Rohit Pughalia, Co-Founder, Not So Pink. “Our workwear-like approach is our brand’s way of making clear that fashion is not restricted to a specific section of society. Our #NotSoTypical campaign is the mouthpiece for this issue and is bringing more women across the size spectrum to embrace their natural selves,” she added.

With this campaign, Not So Pink is entering a new conversation about fashion empowering the body and not the other way around, especially for the naturally curvaceous Indian body type. The campaign will showcase the brand’s cute and bright dresses that add a touch of faded outfits that redefine office wear for most Indian women. Sakshi Sindwani’s advocacy for size diversity and its popularity on the fashion circuit will carry this campaign’s agenda among the masses and be the voice to deliver a more inclusive message to the body. The campaign will also address stereotypes with its bold posts that question current fashion narratives and give more power to women’s workwear.

Not So Pink is a trendy western workwear brand that offers contemporary clothing and accessories that provide incredible fit for Indian women of all body types. Powered by extensive research on the Indian body type, Not So Pink has redefined the sizing chart for women’s workwear. The brand achieved this by considering the most popular body types in India.

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