Indian automaker Tata Motors’ Tiago electric vehicle has crossed 10,000 deliveries in less than four months. Tata Motors, which launched Tiago in October, had set an industrial price of ₹8.49 lakh, making it the most affordable electric vehicle in the country. Later, the price of the vehicle was increased in February to ₹8.69 lakh.
“The Tiago.ev since its launch has been creating milestones. From becoming the ‘Fastest Booked EV in India’ to becoming the fastest EV in India to achieve the 10K delivery mark, this electric hatch has left no stones unturned. The Tiago.ev was launched with the aim to democratize the EV experience. It was a result of our ambition to fast-forward the ongoing evolution towards the future of mobility by introducing a car that would encourage the rapid adoption of EVs. And, we are so happy to see our vision realise as 10K families said yes to Go.ev with the Tiago.ev. The confidence in our offering is evident from the healthy demand of the product witnesses, especially amongst young, career-starting customers, who are well exposed to the recent developments in tech. Latest trends also showcase the affinity of young women drivers towards our car for the ease of driving it provides,” said Vivek Srivatsa, Head, Marketing, Sales and Service Strategy, Tata Passenger Electric Mobility Ltd.
The company stated that it had received 10,000 bookings in 24 hours and touched 20,000 bookings of Tiago in December 2022.