HomeTown launched its latest “Make Space for New” campaign. The campaign aims to promote innovative design and prepare every home for the constant change that makes families, and the campaign tries to offer creative interior solutions and ideas for the home. The 360° campaign will go live from October 2021, across multiple platforms including TV, print and outdoor, along with digital and social media.
Mahesh Shah, MD, HomeTown said HomeTown wanted to create a deeper connection with customers by outfitting every household by emphasizing HomeTown’s role in life’s special moments. Our Make A New Space campaign was conceived to address the constant evolution that every family goes through in their life cycle. The concept came from the observation that we rarely think about the role of furniture in our lives who witness so many emotional moments in the family. This campaign will be a testament to those moments because home is where it all begins. The campaign envisions the opportunity to allow every home to be renovated and reworked to suit new needs, desires, aspirations and aesthetics at every important stage of life.”
With the “Make Space for New” campaign, the brand promises to be a specialist that helps clients design their home interiors with an interior design and interior service build. Based on the philosophy of making every transition in your life seamless and memorable, the brand aims to forge a stronger connection with audiences across the country. With this campaign, the brand aspires to make these transitions seamless and memorable for every family by offering consumers complete interior products for every room ranging from furniture, home décor, furnishings, tableware, kitchen essentials, modular kitchens and wardrobes.
Developed and implemented in creative partnership with United270 Communication Lab, the campaign is a distinct visual identity for the brand through color ramps. It reflects the power of the new brand statement and brings to life the constant change that life and home go through and how the brand makes every change and every transition seamless and priceless.
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