Tilt Brand Solutions, a brand and communications consultancy, has joined Michelle Suradkar as its Chief Operating Officer. She’s on board as of November 15, and will report to Joseph George.
Until 2020, she was working for the MullenLowe Lintas Group where she held the position of Head of Human Resources for the group. She was also part of the group’s management committee. An MBA from Bajaj, Suradkar started with The Coca-Cola Company before joining Lintas, where she has worked for nearly 20 years.
“We are at a very exciting and awkward turn at Tilt. We have been fortunate to have had an amazing run in the first three years of our existence; it gave us the confidence to change gears as we are prepared to manage the scale and the attendant complexities. Michele is someone I have worked closely with for nearly a decade now. The time when I was at Lintas; her competencies, interests, work ethic and energy are what we all need at Tilt as we begin the next phase of our journey at Tilt.I am both grateful and excited that she agreed to take on this responsibility, said Joseph George, founder of Tilt Brand Solutions and CMD. .
“I have watched with admiration how Tilt has begun to build itself over the past three years, and am not amazed at what they think they can achieve going forward. Expanding while continuing to provide clients with the brave and effective work they have come to expect from Tilt is as exhilarating as it is challenging,” Suradkar stated. In her new role: “I am looking forward to building a world-class model, made in India, that becomes the benchmark for our industry.”
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