Effective and jargon-free communication appears to be the new mantra of Narendra Modi government as it directs ministries to disseminate information to the public in simple language so that people get the real benefit from the accrued benefits of Cabinet decisions.

In a letter, the Cabinet Secretariat asked all ministries to improve their communication strategies for this purpose. According to the letter, information regarding Cabinet decisions should be disseminated in a manner and language that is “easy to understand” for people. He advises that the salient features of such decisions can be interpreted “preferably in a question-and-answer format for ease of understanding”.

Ministries have been directed to prepare content in regional languages ​​as well, along with English and Hindi, for wider dissemination.

A senior secretary told News18.com that press releases and communication materials prepared after the Cabinet decisions turned out to be long and impractical, and contained highly technical or bureaucratic terms that were not friendly to the public.

“The idea is that the language should be easy because in the end it is the intended beneficiaries who should understand what has been done for them,” the minister said.

The Cabinet Secretariat’s message, too, asserts that the purpose of the communication plan is to “facilitate the effective dissemination” of Cabinet decisions among the people.

The Modi government had first drafted a Communication Plan for Cabinet Decisions in 2017, which noted the importance of effective and broad publicity for such decisions through mass, social and personal media with a focus on target beneficiaries and regions. “The communication plan should include a comparison between the previous scenario and the scenario that will arise as a result of the cabinet decision, as well as highlighting how it would be an improvement over the past,” said the plan, which was recently drafted in 2017.

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