When you have a dinosaur walking into a room to chat with you, you can sit back and listen! This is the premise of the UNDP’s latest campaign, as it urges the world to act against climate change because it is “now or never”.
The United Nations Development Program (UNDP), titled #DontChooseExtinction, released the first campaign video in which Frankie, the dinosaur, takes things into his hands at a United Nations VIP meeting to bring some things home about extinction. “I know a thing or two about extinction,” Frankie said as he took center stage at the meeting.
As the 26th United Nations Climate Change Conference (COP26) kicks off in Glasgow, Scotland, UK, on October 31, the United Nations Development Program (UNDP) has set the tone for urgency in the latest social media. At COP26, delegates from 120 countries will discuss ways to dramatically reduce carbon emissions and reduce global warming. However, governments around the world still spend $420 billion annually on major pollutants such as fossil fuels. The production and use of fossil fuels such as coal, oil and natural gas is the main reason behind the accelerating climate change. Man-made climate change is responsible for frequent flash floods, hurricanes, droughts and heat waves. Besides, pollution from fossil fuels is known to kill about seven million people every year.The UNDP is clear in its message: It was an asteroid that caused the extinction of the dinosaurs. What is our excuse? As Frankie asks in the video, why are governments spending billions of taxpayer dollars on fossil fuel subsidies? Especially when that money could have been used for a better cause, like ending poverty.
As the world builds from the ashes of the pandemic, Frankie carries a clear message: “This is a huge opportunity for humanity…Don’t choose extinction. Save your species before it’s too late. It’s time for humans to stop making excuses and start making changes.” Frankie concludes his honest speech with a standing ovation.
Greenhouse gas emissions have already increased the Earth’s temperature by 1.1°C since 1850. As the climate change dialogue continues to see divisions between developed and developing nations, as countries like India pursue climate justice through the transfer of finance and technology from the West, the question is whether there will be enough reasons for standing ovations at the end of COP26.