With a new TV deal and increased sponsorship, Manchester United’s Alicia Russo told Sky Sports that women’s football is finally getting the recognition it deserves – but there is still more to follow.

Since the start of the 2021/22 WSL season, Sky Sports The BBC has partnered with the broadcasting rights for the Women’s League Championship in a deal that FA professional game director Kelly Simmons described as a “game changer”.

Last month, across the women’s football weekend, when the Women’s Football League emerged during the Premier League’s international break, more than 1.5 million fans watched the women’s game – and more than 40,000 were at Wembley in the FA Cup final between Chelsea and Chelsea. Arsenal last week.

In November, WSL also set a target of nearly tripling attendance by 2024. It’s an ambitious target, but Barclays’ announcement that it would pump £30m into the women’s game over the next three years would certainly help.

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Take a look at Alicia Russo’s stunning solo goal against Tottenham, who was awarded the WSL Goal of the Month for the month of November.

So the wheels are definitely moving. Rousseau speaking of ShEsports Cup Christmas SpecialIt is a women-led tournament to inspire more women and girls to get involved in esports, and it’s already starting to feel the impact of its increased exposure.

“It was great for women’s football,” she said.

“I’ve seen a lot on Instagram and Twitter, and finally got the recognition you deserve.

“Hopefully there will be a lot more to come, I love seeing all the highlights and being a footballer who loves playing Sky and seeing an announcement of a WSL match. There is still a long way to go, but it has come a long way.

“Our game was supposed to be on Sky years ago! It has now happened, I think we have to use it to our advantage and hopefully with the Euros this summer as well to keep the game moving.

“Everyone in the WSL has taken a look at how things are progressing. We want to continue to increase our presence in matches and finals, and the FA Cup Final was a great event at Wembley.

“It’s an amazing statistic for women’s football, and this is the future – it’s exactly where we want to go in all matches. We would like to attract more and more people to finals and the week in clubs.”

Alicia Russo was speaking from the ShEsports Cup Christmas special.  The SheSports Cup is an all-female gaming series developed by broadcaster Rachel Stringer and Blueprint Sports and aims to inspire a new generation of women to participate in the gaming world and other sports and entertainment sectors.  For more information, follow @shesportscup on Instagram.
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Alicia Russo was speaking from the ShEsports Cup Christmas special.

Rousseau has seen exactly how straightforward a ladies’ game can be. After a few WSL 2 appearances as an 18-year-old with Brighton, she moved to the state side to play college football for the North Carolina Tar Heels, who regularly received 3,000 strong points.

The American Football League, the NWSL, averaged more than 7,000 — more than WSL’s 2024 goal — in its last full season with fans in 2019, and viewership numbers are on par with Major League Baseball in its television coverage in 2020. .

Alicia Russo scored the fastest hat-trick in England history against Latvia last month
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Russo scored the fastest hat-trick in England women’s history against Latvia last month

“It’s a huge game, probably bigger than the men because they have a lot of other sports – basketball, football, baseball – so women’s football outperforms the men,” Russo said. “We can learn from this system, the fans they attract, their fan base and followers are incredible. In England it’s going in the right direction, but getting more exposure is key and it’s what they need the most.

“I wasn’t surprised when I went, I loved it. For me going to college, I wasn’t really expecting that many fans, but in the first game we sold out everything in a 5,000-seat stadium. Week in, week out you get about 3000 and that’s crazy for the college team, but I loved it. It was great, and the support from the college is great.”

Besides the broader game, Russo is getting a lot of additional recognition for herself this season. A hamstring muscle injury that proved difficult to shake has wrecked the 2020/21 season, but the 22-year-old is back with three goals in six games for Manchester United this season.

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Highlights of the Women’s Super League match between Brighton and Manchester United.

This led to her being called up to the England first team, almost two years after her previous call-up, and while her impressive performance in the 20-0 World Cup qualifier win over Latvia may not have been the most rigorous test to impress Serena Weigman, it made her the fastest duck goalscorer on the planet. The launch – despite her start on the bench – with her quick triple hit in just 11 minutes.

“I was just happy to be back on the team, but I didn’t know it was the fastest triple until I got out and someone told me,” she said. “I hope to mention it to the grandchildren one day!

“It was really nice to be back. When you’re out with the injury, obviously I wasn’t expecting to be out for long, but sometimes it happens with rehab and it was great to be back in the team. I was enjoying being back in the team, training with the best players. In the country.Then I was lucky enough to get a chance, that was great and I loved coming back with the national team.

“When you have an injury you always have to focus your mind on other things. One of the things I thought was right, I know rehab is tough, but think about where you want to go and remember how much you enjoyed it while you were there. I always remember getting out on the ground Pitch and play well and I hope to be involved with England, because I’ve tasted it a little bit before and it made me want it more.”

Alicia Russo was speaking from the ShEsports Cup Christmas special. The SheSports Cup is an all-female gaming series developed by broadcaster Rachel Stringer and Blueprint Sports and aims to inspire a new generation of women to participate in the gaming world and other sports and entertainment sectors. For more information, follow @shesportscup on Instagram.

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